You Tab
New York Times
2025

Product Design

Led end-to-end product design for the launch of the You Tab, a personalized destination designed to help readers discover and engage with content tailored to their interests.

Designed the Interests experience, enabling readers to customize editorial widgets and follow topics, series, and writers. Partnered with product, engineering, and editorial teams to launch, evaluate beta performance, and iterate the experience before expanding to 100% of users.

Milestones
New York Times
2025

Product Design

Led design and research for a project aimed at reflecting and celebrating a user’s reading behavior. Held various research sessions, and delivered a complex, data-driven multi-variant test for this net-new experience at the Times.

Subscriber Only Newsletters
New York Times
2022

Product Design

Designed the product experiences for the new suite of Subscriber-Only Newsletters that required unique labeling, branding and journeys across the site. Carved out paths for users to discover, sign up and explore this new set of newsletters across all NYT surfaces including the Story page, Home and more.

Interactive Editorial Design
VICE
2018-2021

Graphic Design
Branding
Experience Design

Art Direction, branding, experience design for special editorial programming and brand partnerships.